LOL I knew this was gonna take a turn at some point. Kirghiz and ttocs are both right. If the electrical and physical properties of two different brands of wire are essentially the same, there is no "magic' that can make one outperform the other.
Bottom line is you can either believe in physics and use real, measurable and quantifiable properties to dictate quality or you can believe in magic, marketing hype and snake oil. We have all seen the insane and ridiculous claims some manufacturers make to sell a few feet of cable for thousands of dollars. For me, if you can't measure it, its bullshit. Properly done testing has proven this time and again. If you choose to believe you hear a difference and want to pay thousands of dollars for cables that doesn't bother me, but its hard for me to take any claims about their performance seriously without quantifiable evidence to back the claims. That's just my opinion.
Is there something to be said for stuff that's a littler more expensive and really nice like some of the PG stuff or the Daxx mentioned in this thread? Sure. Some of your guys' installs are gorgeous, I can't imagine not going all out on the cabling and other incidentals too in that case. There's no wire that can make you hear things that aren't there though, but shitty cable can make you not hear things that are there and make it SEEM like you hear things you didn't before with other wire, that's a fact. If you want to read the science behind it this article does a great job explaining it plus a lot of other useful info on speaker wire and connections.
http://www.roger-russell.com/wire/wire.htm
That Daxx cable looks pretty fairly priced. The premium power wire with fully tinned ofc strands is overkill for me, but its cheap enough that I may give it a try next time.
maybe..
